Name: #perceivedifferently Client: Premo Category: Cannabis

The Cannabis For Creators

THE CLIENT

Premo is a high-grade cannabis oil and distillate brand that was having trouble finding its voice in a crowded cannabis market.

THE ASK

Update their logo and create a brand tone and social campaign that resonates in a saturated cannabis market.

THE SOLVE

Create a product niche by tapping an underground market on the edge of emerging streetwear trends and art, and refresh the logo, brand identity, tone, and social campaign to better match their target market.

We ended up with an updated logo for Premo that was cleaner, while representing both their oil & distillate products as well as a paint drop nod to the street art community that influenced the brand.

#perceivedifferently

A sreet-inspired social campaign targeting artists and creators of all backgrounds, placing Premo Vape as the tool to perceive things a little differently.

PACKAGING

  • King Louis
  • Blue Dream
  • Banana Nana
  • Apple Fritter

BRANDED STREET ART MURAL

  • PREMO at the Venice Beach Boardwalk
  • Brandon Arriaza, Graffiti Artist
  • PREMO at the Venice Beach Boardwalk
  • Brandon Arriaza, Graffiti Artist
  • PREMO at the Venice Beach Boardwalk
  • Brandon Arriaza, Graffiti Artist
  • Brandon Arriaza, Graffiti Artist
  • Close up of PREMO & the art

AUDIENCE AVATARS

The bulk of creative strategy work for the client happened behind the scenes. Part of the overall strategy was to define a target audience that we believed would resonate with a premium, yet accessible, cannabis product.