THE CLIENT
Premo is a high-grade cannabis oil and distillate brand that was having trouble finding its voice in a crowded cannabis market.
THE CHALLENGE
Update the old Premo look into a visually distinctive brand identity and voice, create new packaging for in-store/PoS and launch a social campaign that resonates in a saturated cannabis market.
THE OUTCOME
Created a new product niche in the populated cannabis market by identifying and tapping an underground audience and consumer on the edge of emerging streetwear trends and art.
I created a simplified and refreshed logo system that alludes better to the Premo product, built an updated brand identity, tone, and social campaign that successfully aligned with their target market.
The Cannabis For Creators
We ended up with an updated logo for Premo that was cleaner, while representing both their oil & distillate products as well as a paint drop nod to the street art community that influenced the brand.
#perceivedifferently
A sreet-inspired social campaign targeting artists and creators of all backgrounds, placing Premo Vape as the tool to perceive things a little differently.
PACKAGING
BRANDED STREET ART MURAL
AUDIENCE AVATARS
The bulk of creative strategy work for the client happened behind the scenes. Part of the overall strategy was to define a target audience that we believed would resonate with a premium, yet accessible, cannabis product.
