Name: Speak Big Data Client: DePaul University Category: Out-of-Home, Digital

A highly visual transit and digital recruitment campaign highlighting DePaul University’s leading Big Data program.

Using publicly available big data sets, I was able to manipulate and visualize the concept in a highly engaging and beautiful way.

The campaign drove a 16% increase in information requests that year.

The campaign included a Chicago CTA Train wrap.
OOH – CTA Train Wrap
Ads Inside CTA Train
Digital Page Takeovers & Ads

The visual concept was inspired by the intricate nature of data science. I took data sets and manipulated them through a combination of online tools and Adobe Illustrator to come up with stunning visualizations of the original data.

Fun fact: One of these visualized data patterns is based on the relationship of heroes to villains in the Marvel Universe. Can you guess which one?