Increase applications to DePaul University’s Big Data program by increasing awareness of the program in key recruitment markets.
A highly visual transit and digital recruitment campaign highlighting DePaul University’s leading Big Data program.
The visual concept was inspired by the intricate nature of data science. Using publicly available data sets and manipulating them through a combination of online tools and Adobe Illustrator, I came up with stunning visualizations of the original data that displayed the beauty and complexity of big data in a beautiful yet easy to digest way.
The campaign drove a 16% increase in information requests that year.
Visiting professor of the College of Communication Eva Bongiovanni said this campaign marketed DePaul students as tech-savvy students who can comprehend large amounts of data.
This campaign firmly positions DePaul as a forward-thinking 21st century university that prepares students for a 21st century data-driven world.