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ROLE
CREATIVE DIRECTOR
Premo Cannabis approached our agency, Empact Labs, for a full rebrand of their premium line of cannabis products in order to stand out in a saturated market.
We ran a full-day immersive design sprint with the client, identifying core brand pillars, company goals, brand voice and tone, and target market.
The result was a full redesign of their logo, visual aesthetic, packaging, and social media content. In addition, we built target audience personas to help clarify the clients different consumers.
We created a social media campaign titled #perceivedifferent, launching the campaign by partnering with professional street artists to create a giant graffiti mural in Venice Beach, CA.
