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ROLE
CREATIVE DIRECTOR
In 4 days, my team facilitated a Discovery Lab (Design Sprint) with the Good Money team, found a location, hired and trained actors, created more than 100 works of original art for a museum installation, and even took care of the catering.
I led the concepting and design production of the Good Money Museum, an immersive experience transporting attendees to a museum in the future that paid homage to physical money of the past.
The exhibits included an historical lineup of currency from across time and geography, a visual history of the $100 bill, a physical timeline of money dating back to the ages of bartering for rice and livestock, and a future storytelling experience of what the global economy might hold.
With an original sold-out guest list of 300 attendees, the final head count by the end of the night was well over 600 people through the door. Good Money secured hundreds of thousands of dollars in new investment money through event attendees.
