THE CLIENT
Good Money, an emerging crypto-currency platform enabling customers to purchase goods and make peer to peer transactions.
THE CHALLENGE
The team at Good Money tasked us with creating an immersive experience in 10 days that expanded people’s understanding about the future of what currency could be while driving Good Money brand awareness and investment.
THE OUTCOME
In 4 days, our team facilitated a Discovery Lab with the Good Money team, found a location, hired and trained actors, created more than 100 works of original art for a museum installation, and even took care of the catering.
With an original sold-out guest list of 300 attendees, the final head count by the end of the night was well over 600 people through the door.
Good Money secured hundreds of thousands of dollars in new investment money through event attendees.
I led the concepting and design production of the Good Money Museum, an immersive experience transporting attendees to a museum in the future that paid homage to physical money of the past.
The exhibits included an historical lineup of currency from across time and geography, a visual history of the $100 bill, a physical timeline of money dating back to the ages of bartering for rice and livestock, and a future storytelling experience of what the global economy might hold.
Last night represents the absolute best parts of this movement and I am grateful to be a part of it. Thank you for a beautiful memory!”