THE CLIENT
DePaul University
THE ASK
Increase applications to DePaul University’s Big Data program by increasing awareness of the program in key recruitment markets.
THE OUTCOME
A highly visual transit and digital recruitment campaign highlighting DePaul University’s leading Big Data program.
The visual concept was inspired by the intricate nature of data science. Using publicly available data sets and manipulating them through a combination of online tools and Adobe Illustrator, I came up with stunning visualizations of the original data that displayed the beauty and complexity of big data in a beautiful yet easy to digest way.
The campaign drove a 16% increase in information requests that year.
This campaign firmly positions DePaul as a forward-thinking 21st century university that prepares students for a 21st century data-driven world.”
Eva Bongiovanni, Visiting professor of the College of Communication
“This advertisement campaign has taken a topic that may seem dull, and revamped it into a marketing campaign concerning necessary skills in the job market. With our world slowly turning into one that will place a huge emphasis on understanding data, DePaul’s new advertising campaign seems more relevant and effective than ever before.” – The DePaulia Online
