DePaul University

A highly visual transit, out-of-home, and digital recruitment campaign highlighting DePaul University’s leading Big Data program: What will Big Data tell you?

Creative Direction

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ROLE

ART DIRECTOR

The visual concept was inspired by the intricate nature of data science. Using publicly available data sets and manipulating them through a combination of online tools and Adobe Illustrator, I came up with stunning visualizations of the original data that displayed the beauty and complexity of big data in a beautiful yet easy to digest way.

The campaign drove a 16% increase in information requests that year.

"This campaign firmly positions DePaul as a forward-thinking 21st century university that prepares students for a 21st century data-driven world.”

Eva Bongiovanni

Visiting Professor of the College of Communication, DePaul University

Interior Car Card Display-Michelangelo Display

“This advertisement campaign has taken a topic that may seem dull, and revamped it into a marketing campaign concerning necessary skills in the job market. With our world slowly turning into one that will place a huge emphasis on understanding data, DePaul’s new advertising campaign seems more relevant and effective than ever before.”

The DePaulia Online

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