Kingsford Charcoal

Name: Queensford Client: Kingsford Charcoal Category: Student Work

Every summer, men take control of the backyard BBQ as the stereotyped ‘Grillmaster’. In an effort to level the playing field, Kingsford is introducing something new to determine who will reign as true grilling royalty.

Copywriter: Allie Gehan

Digital/Social Competition Page
In-store Display
Strategic Partnership with Pitmasters TV Show