Name: Queensford Client: Kingsford Charcoal Category: Student Work

Every summer, men claim control of the backyard BBQ as the stereotyped ‘Grillmaster’. In an effort to level the playing field this summer, Kingsford is introducing something new to determine who will reign as true grilling royalty.

Which side will you choose?

Copywriter: Allie Gehan

Vote for your side on Kingsford’s Facebook Page and follow the votes live while you roast the competition.
The in-store touchpoint allows you to choose your side. The SKU’s will track which bag you purchase and automatically vote for that team.
Strategic Partnership with BBQ Pitmasters TV Show to support the campaign with the ultimate grilling showdown.
Close-up comparison of redesigned Queensford bag and logo.