Concept and execution for a highly visual transit and digital campaign that highlights DePaul University’s expertise in Big Data. The campaign drove a 16% increase in information requests that year.

The visual concept was inspired by the intricate nature of data science. I took data sets and manipulated them through a combination of online tools and Adobe Illustrator to come up with stunning visualizations of the original data.

Fun fact: One of these visualized data patterns is based on the relationship of heroes to villains in the Marvel Universe. Can you guess which one?